Adapting Brick-and-Mortar Retail: Harnessing Innovative Strategies and Experiential Concepts to Revitalize the Shopping Experience

Since COVID, the face of retail has changed. The option to shop online is ever-present, but there are many people out there who still prefer visiting their favorite stores and shops. New retail trends are continually being pursued in an attempt to draw shoppers back to the brick-and-mortar shops where they can see, feel, and explore all the different products. 

Improved renovations and experiential retail concepts are used to develop new trends intent on keeping the in-person shopping experience alive. If a brick-and-mortar business is going to survive, store owners need to know what their customers want and what they need to provide them with to get them to shop in person. Trying new marketing strategies will allow business owners to gather the information they need to make sound marketing decisions. 

Retail Store Renovations 

Case studies are innovative ways to see how new ideas work in a revitalized retail space. The information they provide shows what ideas are working to increase sales or what can be changed to benefit the customer and draw them back into the retail space. During a case study, a wealth of information can be collected when it comes to customer demographics and preferences. 

With the information gained from the case studies, new design tips can be offered that will allow entrepreneurs to provide more of what their customers are looking for in terms of accessibility and convenience. Knowing the demographics of your primary group of customers can help you put together a list of suggestions you can you to improve your marketing strategies. 

By studying their customers’ shopping habits, entrepreneurs can develop cost-effective solutions that will allow them to revitalize and upgrade their retail spaces so they are more efficient and sustainable. Spaces that are easy to manage are also more profitable. Every business is different. Finding an efficient solution for one business doesn’t mean it will work as well for another. Know your demographics and follow new trends accordingly. 

Experiential Retail Concepts 

Entrepreneurs are always looking for ways to draw in new customers. Immersive environments allow customers to get a feel for the products they are interested in. They can see and feel the products before they buy them, which means fewer returns and dissatisfied customers. 

Interactive displays allow customers to use a product and see how it works. These displays offer a hands-on experience that most customers are more than willing to take advantage of. Being able to put a new vacuum or appliance to work and get a working knowledge of how it operates can be a definite selling point, especially if it is a high-dollar item. 

Finding ways to activate brands and integrate them into your current marketing strategy is essential when introducing new products to your customers. It’s important to experiment with brand activations to find out which ones work well with your particular customers. This is where knowing what your customers prefer in terms of marketing techniques, becomes a huge advantage. 

Retail trends will vary depending on the customer demographics and the types of products and services being offered. Structural renovations and the use of different retail concepts can dramatically alter the landscape of your business. If you are trying to boost foot traffic and increase sales, you may have to explore multiple trends to find the ones that work best for your business. Employ several options at once to see how each one compares to the others. Not every new trend will benefit your business, but those that do will provide a noticeable change in the popularity of your business. 


Since 1986, Interserv has been leading hospitality,
commercial, & retail transformations nationwide.